user experience

What is ‘User Experience’?

User experience or ‘UX’ includes all areas of a user’s interaction with a company and its website, service or product.

Why you should care about it

If you don’t care about your customer’s experience then it’s very possible that they won’t care much about what you have to offer.

Whether you’re shopping at the supermarket or looking for a price on a website you will, both consciously and subconsciously, form judgements based on your experiences.  These judgements will have a huge bearing on your overall opinion and ultimately whether you choose to make a purchase or take the next step.

What we can do for you

If you’re at the beginning of a project we can help you plan each stage of the user’s experience or maybe you have an existing site and want to increase your conversions, either way we can help you through the process.

Understand your customer

To give your users the best experience its crucial you know who your customer is, what they want and how they like to interact, the only way to truly understand all of this is to perform some research. Assumptions based on your knowledge and experience will certainly help guide the research but aren’t enough to provide real clarity.

Create the perfect journey

The journey your customer takes will ultimately dictate the impression they have of you.  Give them what they want with a painless and thought-free experience and they will associate you with positive thoughts. Give them a painful journey and they’re likely to never return.  Whether we use pen and paper to help you create the perfect journey or industry specific software to create a working prototype of the journey you can be sure that we will help you understand how best to walk your customer through their experience.

Provide clarity

Another key factor to consider when creating the perfect experience is the structure of your information – is each page where your users will expect to find it? Is your site easy to navigate?  We will help ensure your project has the right foundations to build on.

Testing

Usability testing is something that should be done right at the beginning of the project, all the way through and even after launch.  The more testing you do, the more issues you’ll discover before it’s too late.  A lot of time and money can be saved later down the line if you perform regular tests throughout the planning as well as during the build.

Despite some peoples preconceptions of usability testing, it doesn’t have to cost thousands of pounds and involve labs with video cameras, computers and numerous staff.  We can conduct the testing wherever you like, all we need is a laptop and an experienced tester.

Let us help you

User experience is ingrained into every project we work on, so whether its a full design and build or a simple modification, the user is always at the forefront of our minds. Let us show you how to please your customer, get in touch today.

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