Search engine marketing

'Attracting a loyal audience to your website is best achieved through top search engine listings.'
Source: Forrester Research Media Field Study

What is 'search engine marketing'?

To put it simply - ensuring that your website is visible and found on search engines.

It may sound easy but when you consider that you could be competing with hundreds, if not thousands of other websites offering the same service or product, do you want to be on the 2nd page (where only 3% will click) or at the top of the 1st page where the majority of users are likely to click.

Why you should care

• Nearly 200 million searches are performed each day on search engines round the world, roughly half of these on Google
• Surveys suggest that almost 90% of websites are found through search engines
• Users very rarely look past the first page of search results
• Penn State University’s findings state that 55% of users check out one search result only, and 80% stop after looking at three results.

How arkitex will help your business

Simply registering your site with the search engines does not guarantee inclusion in their pages, there are many important factors to address when designing or optimising your site to improve your chances of being ranked, we will guide you through these steps (or carry them all out for you) and ensure your site is not only seen by the search engines but revisited regularly and positioned highly on the search results pages.