What is ‘email marketing’?
Using a mailing list to keep in touch with customers and potential clients is as old as the postal system. With today’s technology, email provides a quick and inexpensive method of communicating directly with the people who matter most to your business.
Remember, sending unsolicited emails is a sure way to alienate people and lose your email provider. Email marketing is governed by strict rules about spam, so it’s essential that your system only communicates with those people who have agreed you can do so.
What are the benefits of email marketing?
Email is a fast, cost-effective way to connect with your clients and your prospects. And to stay in contact, reminding them on a regular basis about your products and services.
It’s a simple push-button system to promote your business. You can tell your customers directly about up-coming offers and sales or update them with your latest news.
And consider this: it can cost seven times as much to make the first sale to a customer as it does to make the second.
So why wouldn’t you want to stay in touch?
What we do?
We can advise on how to capture the email addresses of potential customers and recommend the best way of managing your contacts.
We also provide bespoke email templates for you, either a one-off or as a series. These will have been tested to ensure that recipients have the same experience reading emails through Hotmail or Outlook, on an iPad, PC or Mac.
We then guide you through the process of creating an email campaign and assessing its effectiveness, whilst providing support about how to get the best results.
Get in touch with us today and let us help you create that first campaign or let us improve the value of your existing email efforts.