Email marketing

What is 'email marketing'?

Using a 'list' to keep in touch with customers and prospects is as old as the postal system. With today’s technology, email can provide a fast and inexpensive method of communication.

Email marketing however comes with strict rules in the form of Spam. Sending unsolicited emails is a sure way to alienate people and lose your email provider.

What we do?

Firstly we would advise you on how to capture the email addresses of potential customers. Then we’ll recommend a way of managing these contacts.

We will also provide a bespoke email template for you that’s tested to ensure that all recipients enjoy the same experience whichever major email client they use, such as Outlook, Hotmail and AOL. We can then guide you through the process of assessing the effectiveness of any email campaign.

What are the benefits of email marketing?

An efficient and highly cost effective method of communicating with the most important people to you. Those customers and prospects who invited you to.

A simple push-button system to promote up-coming offers, sales or simply update them with your latest piece of news. All of which are constant reminders about your business and products.

And consider this. It costs up to seven times as much to make the first sale to a customer than it does to make the second. So why wouldn’t you want to stay in touch?