Building better customer relationships with email

Posted by on Aug 2, 2013 in Marketing Your Website

Knowing all your customers on a personal level is clearly the best form of relationship but this isn’t realistic for 99% of businesses or websites. So what is the best method of communication to keep that relationship alive? It may come as a surprise to many of you that email is more powerful than any other form of digital communication. Blogs, Facebook or Twitter posts might get read but none of them will demand as much attention as an email – that’s assuming you follow a few golden rules. What is an email list? The clearest...

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3 simple steps to get to the top of Google

Posted by on Jul 6, 2013 in Marketing Your Website

Whatever the goal of your website, whether it’s selling physical products, marketing your services or even sharing your beliefs or charitable activities, you will want as many people looking at your website as possible. Search engines, and Google in particular, are the best route to achieving more visitors. The higher you get on the search engine results pages (SERPs) the more visitors you can expect. Around 50% of people will click on one of the first two results, around 40% is split between the other 8 results on the first page and only a...

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Are you neglecting those website legal requirements?

Posted by on Jun 7, 2013 in Getting Started, Managing Your Website

Is your website breaking the law? Or more specifically are YOU breaking the law by ignoring some basic website legal requirements? Most people and websites are…. The majority of my clients don’t even consider their website’s legal requirements until I mention it to them. Fortunately for you, the basic requirements are easy to fulfil and shouldn’t really cost you much money either. These suggestions will apply to anyone responsible for a website, regardless of whether it’s a simple blog site or a multinational online...

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How can social media help my business?

Posted by on May 2, 2013 in Marketing Your Website

We’ve all heard the term ‘social media’ but not everybody is fully aware of its meaning, the variety of social networks, what they do, or more importantly – how they can help your business. What is social media? Social media can be defined as internet based technologies that allow the creation and exchange of user-generated content. It allows individuals, professionals and businesses to share their thoughts, beliefs, products or simply their favourite sandwich. Which social network should I use for my business? Not...

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Top 5 free tools for anyone managing a website

Posted by on Apr 23, 2013 in Getting Started, Managing Your Website, Marketing Your Website

Everybody loves a freebie and when running a business or trying to stick within a budget free tools are a pleasant rarity, especially ones that really do make your life easier. I have compiled these Top 5 free tools in terms of the value they bring to my websites and clients, some of these services could quite easily charge a monthly fee and still be as popular as they currently are. A couple of these tools provide a free product as well as paid-for version, but I’ve only included the tools that offer a comprehensive free product, these are...

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Getting started with your website project

Posted by on Jan 19, 2013 in Getting Started

Before starting any web project, as with any project of this importance, its essential that you plan a few things. I have put together this checklist to help you learn from the mistakes I have made over the years. Anyone running a successful business will tell you that they have made many mistakes along the way that they have learnt from. I believe there is much truth in the statement ‘you learn from your mistakes’ but I also believe its even easier to learn from other peoples mistakes. I’m not saying if you follow my advice...

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Top 5 mistakes when planning a website

Posted by on Jan 4, 2013 in Getting Started

Save your time and money by avoiding the mistakes that so many others make when setting up a website. We all know that we learn from our mistakes but surely its easier to learn from the mistakes made by others. In this article I discuss the top 5 mistakes made when setting up a website and I show you how to avoid them. Mistake #5 – Not planning for success I’m not talking about plans of world domination here, but you should think about where you would like your website to be in 12 months time if everything goes according to plan. So...

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